Search Engine Optimization is a technique used by every successful online site to be ranked high on the results index by the search engine. E.g Google search. A site that ranks high in search engine ranking will be quickly noticed and will lead to more traffic and potential business.
The content we write will be optimised for search engines so your site comes up near the top every time someone searches for information that closely match the content of your site. A site content that is not search engine optimized will fail to attract many potential customers because the search engine fails to either find the site or relegate it to the bottom of the list.